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Position Villavicencio Brand as a sustainability benchmark in Argentina, improving Key Brand attributes to gain differentiation in a commoditized water category.

Watch the result

+25 Million people reached

+65 articles in media

Presented at Cannes Lions Festival

+10% in volumen Sales in Campaign Months (Apr-May)

+13pts in Top of Mind  (Q3´2017 vs YA)

+5pts in Brand Comm Awareness (Q3 vs Q2)

+0,9 in MarketShare Apr 17 vs PM

+70 News release (4MM Reach /8,5M AR$ VAP)

+90%of positive comments in RRSS and 95% of positive sentiment on the campaign.

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