Launched in 19 countries
+30 Million people reached
+70 articles in media from Latin America.
Awarded as Best CSR Campaign in Mexico2019 (Informa BTL)
Initialtest in Costa Rica: +70% reduction in the use of straws
Initial test in Costa Rica: +40% reduction in the use of plastic covers.
Beaches Clean Ups in different countries
Equipment donation to Chelonia NGO in Puerto Rico to protect the sea turtles and help their conservancy
+40% of single use plastic reduction in the region (amid the Covid-19 Pandemic) by the end of 2020.